1.Strategy & Planning
- Plan, develop and execute a social media strategy aligned with business goals and marketing plan.
- Manage social media channels. (offline & online)
- Research trends, competitors, and audience preferences.
2.Content Creation & Management
- Create, curate, and schedule engaging content (posts, videos, stories, reels, etc.).
- Ensure content aligns with brand voice, style, and messaging.
- Work with designers, videographers, and copywriters for high-quality content.
3. Community Engagement & Customer Service
- Monitor and respond to comments, messages, and mentions promptly.
- Foster positive interactions and build relationships with followers.
- Handle customer complaints and feedback professionally.
4. Analytics & Performance Tracking
- Track KPIs (engagement, reach, conversions, etc.) using tools like Google Analytics, Facebook Insights, etc.
- Generate reports and adjust strategies based on performance data.
5. Advertising & Paid Campaigns
- Collaborate with agency to plan and execute paid social media campaign (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
6. Influencer & Collaboration Management
- Identify and collaborate with influencers, brand advocates, and partners.
7. Overall Marketing task
- Assist PR activities, media coordination, and related marketing activities Track KPIs (engagement, reach, conversions, etc.) using tools like Google Analytics, Facebook Insights, etc.
8. Event Marketing
- Plan and organize events, exhibitions and trade activities aligned with marketing plan.
- Implement loyalty programs and customer. (CRM & other)
- Build and maintain relationships with business partners to increase brand loyalty and consumer engagement.
- Identify new market opportunities and develop plans to reach new customers with trade activity.
